EVENT
25 Oct 2024
DJM Consulting’s Advisory Support for EternityX’s Whitepaper Launch Event
At DJM Consulting, we were honored to provide strategic advisory support for EternityX’s pivotal Whitepaper Launch Event: Mainland Chinese Expats in Hong Kong: Unlocking Growth Opportunities and Market Dynamics.
This event marked a significant milestone in understanding and engaging with the Chinese expat community. Key whitepaper highlights included:
• In-depth Demographic Analysis: A detailed breakdown of the Chinese expat community’s segments.
• Consumer Behavior Insights: Cross-sector insights for actionable market strategies.
• Authentic Connection Strategies: Tools for brands to build meaningful relationships with this influential audience.
EternityX also unveiled a bold rebranding initiative during the event, showcasing cutting-edge AI-driven platforms, including:
• PilotX: Revolutionizing precision targeting with AI for maximum campaign impact.
• MediaX: Enhancing brand visibility through exclusive media partnerships.
• NaviX: Strategic consultancy for enhanced brand communication, social and PR impact
• ID Space: Leveraging profitable audience insights and targeted strategies to amplify brand impact and drive growth.
Adding to the event’s prestige, Mr. Ji Huamin, Secretary General of the Shanghai International Advertising Festival Executive Committee, delivered an honors speech highlighting the significance of the occasion. He also shared an award-winning campaign from the SHIAF Awards, inspiring the audience with insights and creativity that exemplify excellence in China marketing.
As a key takeaway, Charlene Ree emphasized, “This whitepaper is more than a strategy guide—it’s a call to action for brands to adapt, evolve, and harness the full potential of Mainland Chinese Expats. Authentic connections are the pathway to growth, loyalty, and long-term success.”
We’re proud to collaborate with EternityX as they redefine cross-border marketing, empowering brands to navigate market complexities with unmatched precision. Together, we continue to drive innovation and unlock opportunities in dynamic markets.
Press Coverage
